2003 – Present
I am responsible of digital transformation of companies. I combine vocational training and experiences, from the management/administrative control to advanced knowledge in digital marketing and innovation technologies.
I started when I was young, creating and managing working groups in the ICT sector, specializing in this figure. I combine business management skills, achieved both in important companies and through training courses, with advanced knowledge in digital marketing and innovation technologies sectors.
At the moment I am co-founder and manager of a team of about 20 people, with the role of CDO (Chief Digital Officer) for an overall group of almost 50 people. I manage digital projects of about 30 national and/or international clients for developing digital services.
I am responsible of creating and defining service prices and transmitting development methodologies.
I have a strong inclination for business management and control and a great attention to administration.
During time I experienced and developed many service development models and innovative software.
2015 – Present
Company: Dunbar s.r.l. is a company that has the specific mission of developing digital strategies of Stile di Bologna s.r.l., (www.stiledibologna.com and www.dunbar.it).
As CDO, I take strategic decisions concerning the current digital situation developing corporate vision; I search for and select the most suitable people for team development.
I plan, through strategic projects and important partners, corporate digitalisation projects. I am therefore responsible for the planning of strategic and operational objectives, KPI drafting, creation of valuation models selected by means of IT intervention, activity automation, data storage with a possible GDPR view, creation of nurturing processes, training and involvement of the personnel or entire sections.
I would like to include two important projects, they are an organisational improvement with the perspective of internal company digital business transformation, that is reached with an internal personalised management, and a soon-to-be-published project on nationwide advanced online advertising.
My main activities as digital marketing manager are:
Digital section development, from staff recruiting to activity positioning development in target market.
Web-marketing, social media and advertising training, both in-house and for selected clients. Digital marketing advanced projects drafting. Strategic suppliers recruitment and commercial presentations.
Main clients portfolio:
– Isola dei Tesori SpA
– Mr.Day (Vicenzi SpA)
– Bimbo Store SpA
– Montefarmaco SpA
– Olio Cuore (Montenegro SpA)
– Bologna FC SpA
– Conserve Italia SpA
– ICA SpA
– Warsteiner SpA
– NaturHouse SpA
Development of more than 100 clients (individuals, small and medium-sized companies).
Corporate organisation and management.
Responsibility of strategic markets development.
Projects and sales coordinator.
Strategic partnerships creation.
Company communication planning.
This experience, in direct contact with an important board, allowed me to learn what business flow planning was; management, control and analysis of production; raw material supplying; studying of basic and industrial accountancy for controlling the finished product.
Main activities faced: product sale trend analysis.
Management and control of stocks, materials requirement and delivery times.
Coordination of internal/external operations for sending and receiving in-process materials with third
Planning and management of purchasing, relations with suppliers, comparison and valuation of
Coordination of 3D catalogue.
Participation in production reorganisation.
Creation of BOMs.
During the last years of high school, I started my career path in a little local store that shortly had results of national significance.
Main activities faced and role: Responsible of the B2C company Personnel recruiting and training.
Fastweb company coordination, with noteworthy turnover.
Responsible of a team of sales key account manager, my mission was to increase revenues and profit margins according to company policies and objectives; to constantly monitor and improve client’s level of satisfactions.
Focus on activities like offers, contracts, activation, maintenance and invoice of an enterprise portfolio.
Conception of sales methods both on-web and off-web, such as sales automatic PBX both outbound and inbound, with a CRM developed on purpose, techniques of territorial marketing.
Leonardo da Vinci – Technical institute of accountancy | 1998 – 2003
Leonardo da Vinci 1998 – 2003 Technical institute of accountancy.
I am a serious student, independent, taking part in several training courses concerning
fields of competence.
– English medium level
• Digital transformation
• Digital marketing
• SMM, SEA, SEO